Social Media Optimization Mississauga

Social media has been a blessing and a curse for many people. For small businesses like yourself, it has been a blessing as it has enabled you to more easily connect with your audience to share or promote a message for a fraction of the cost of traditional marketing. It has been a curse for bigger businesses because it means you can now compete with them on a more even playing field.

What this means for you if you have only dipped your toe into this new world of social media, is that you are able to quickly adapt and implement new strategies faster than the giants who move slowly to change. This means that you will be more competitive and take market share away from the big companies making you a force to be reckoned with when you do it right. This is where I can help you save time by allowing you to focus on your business processes and daily activities while I focus on growing your business using digital platforms and processes that work alongside your initiatives.

It is important to understand one key point, whether you like it or not, people are talking about you and possibly wanting to talk with you, so it is time to listen, respond, and influence those who know you and those who don’t yet.

SMO or Social Media Optimization is the process of generating awareness and leads for your brand through various social media platforms. This is achieved by doing more than just regularly posting content that people want to see, whether it be requested, entertaining, or controversial. It involves strategizing, developing creative content, and getting it in front of the people that should see it. Social media helps brands like yours become the celebrities of your business industry and the authority that people will want to listen to and learn from. With this in mind, as you continue to grow your fan base, likes, and evergreen content you will generate strong social signals to your brand improving your organic search rankings in search engines such as Bing, Google, and Yahoo.

Remember, if your customers don’t know you they won’t buy from you, if they are not thinking about you they won’t buy from you, and if they forget you they won’t buy from you. So be heard, be found, and be the one that makes a difference.

Social media in and of itself has many benefits such as the fact that it is inexpensive to get your brand heard, to create a profile, and to connect with people who are already interested in you. When it is properly optimized you can rapidly increase your brand presence, make your business become an influencer like a celebrity, increase the amount of people listening to your message in a non-intrusive manner, build stronger connections with target market, increase social sharing, increase lead generation, and increase the chances of your posts going viral.

The downside to social media optimization is the extensive amount of time needed to not only optimize each platform you use but to keep up with all of the regular updates each one does to provide a better experience to both the advertisers (social media marketing) and the users. Things we have seen in the past is how they ranked content (whether that be videos, blog posts or images) and even user interface. A great example of a platform that continually changes is YouTube. This is why you need an internet marketing agency like mine to help you.

Here is a question for you, what have you done differently 2 years ago compared to right now? Has that improved your sales, lowered your costs, or increase your profits? The definition of insanity from Albert Einstein is that you expect a new result even though you have been doing the same thing, but now is your time to make the change you need to positively impact yourself, your family, and the local community by creating jobs. You may possibly think there is no interest in your business or your industry, but as soon as you let people know you are looking to grow, they will see the potential in you, like I do if you are already looking into services such as Social Media Optimization.

I am sure you are aware that there are hundreds of apps people are using today to be either social or connect with their friends and family. When it comes to social media, there are at least 105 that appear to be of notable interest to many people. However, the ones that have shown time and time again to provide a significant benefit to both the users and advertisers is Facebook, Instagram, Snapchat, Twitter, Linkedin, Google Plus, and YouTube, which is why I only focus on these platforms to grow your business. Each platform is unique and is used differently as well as by different people. This means that content on each platform should be relatively different to 1) not bore your audience if they are seeing you on multiple platforms and 2) provide information that resonates with users on that platform.

An example of this is Facebook is much more personable and users don’t necessarily mind leaving it to read a complete blog post full of pictures and content. However, Instagram users like to remain on the platform unless they are receiving a deal or incentive to leave. This can be to get something for free, at a discounted rate, or even a unique bundle of items.

As your brand grows on these platforms, we will begin to spread your brand out to other platforms where your target market is located to increase your web presence.

Social media Optimization is but one of our services that we strongly believe help build your digital presence. This is because it is your opportunity to influence and entertain your target audience easily without being intrusive and overbearing. With social media, you become their friend and possibility even a celebrity for them who are regularly in the “know” with what you are up to. This is and the core reason that I offer digital marketing services like this is because I strongly believe that it is too expensive for businesses to remain small and must grow to reap the benefits that the large corporate giants are getting. As you continue to grow you will experience economies of scale, more interest of potential job candidates, more income, higher levels of production, and a legacy that will be known. This is why I do this. I don’t win or feel glamorous unless you are achieving and reaching for higher goals. This is why I can make the claim that I will give you my all and be transparent working with you. Become the large empire everyone would like you to become.

I am experienced, educated, and always looking for the opportunity to share what I know with the people that are looking to make a change in their brand and their businesses. I also don’t believe in short-term relationships, I think the only way for businesses to improve is to build long-term partnerships that aid in each others growth. This is why I not only offer you the service but perform the work as well.

Today’s digital marketing has become a vast landscape with 4 pillars being the distinguishing factors that are impacting the rapid growth of brands. They are Social Media Optimization (SMO), Search Engine Optimization (SEO), Social Media Marketing (SMM), and Search Engine Marketing (SEM). Together these will work on both your long term and short term digital performance resulting in a powerful marketing campaign that has longevity and quick results.