Why Is Search Engine Optimization Important?

How often do search for information or a product on the internet and choose something on the first page because it seems to provide the solution you are looking for quickly. Even when you feel as though you haven’t found the information you are looking for you would rather do another search then go past the first page. Well you are not the only one and are actually among the 91% of people who only view the first page of search engines such as Google. This is why Search Engine Optimization (SEO) is important for your Mississauga business, because if your not on the first page for your product or service you not only aren’t found as easily but also appear to be less of an authority in your field compared to your competitors. Search engine optimization will increase awareness for your Mississauga location and brand, as well as leads, foot traffic, and business category authority.

So What is SEO?

SEO stands for Search Engine Optimization and it means just how it sounds. It is the process of optimizing or in this case increasing your website ranking on search engines such as Google, Bing, and Yahoo. Have you ever wondered why certain websites are on the first page of search engines such as Google, Bing, and Yahoo? It is because of Search Engine Optimization, which is a process that will help your Mississauga location be found too. SEO or Search Engine Optimization is one of the 4 core pillars to a successful inbound marketing campaign that improves how well your target market is both aware of your brand and regularly thinking about your you when considering making a purchase.

If your target market is not thinking about you, it means they are thinking about your competitors. No longer are the days when your customers are walking along the street going to each store to find the product that is the best fit for them. Instead they have become smarter and more efficient with their time as they use the internet to reduce the amount of time it takes to search and compare companies and products/services. But what continues to prove true is, if you are hard to find or not top of mind, people will not buy from you. Consider your own search habits, this is why Search Engine Optimization is needed to improve your local Mississauga rankings.

The benefits Mississauga businesses experience with SEO

Besides solely ranking on the first page of search engines to increase your brand awareness and sales, when you properly optimize your website using Search Engine Optimization your Mississauga business becomes the brand that people look to for information. This means that you will become the authority in your field as you regularly provide useful, timely, and relevant information. Through continual optimization your brand will become better known, regularly thought of, the subject of student research assignments, and the leader that everyone wants to mimic. In addition, as a Mississauga business, search engine optimization not only aids in increasing your traffic from local customers but also from those residing in neighboring cities and geographic areas.

Increased Brand Awareness

With the increased visibility of your brand from a higher ranking, Search Engine Optimization helps your Mississauga location generate more leads as more people are directed to your website who will complete the action you desire such as a phone call or email submission.

Increase Sales

By increasing brand awareness, search engine optimization will help you generate more sales for your Mississauga location. This is achieved by using SEO to increase in store foot traffic, phone calls, or emails you receive for inquiries or placing orders.

What is involved in ranking your website higher on search engines?

The major factors for achieving a high ranking in search engines are authority, quality, and geographic location. With exception to geographic location to achieve a high authority and quality is by producing relevant content that is timely, having a website that provides a good user experience, and improving your social exposure. When it comes to improving your local reach, not only does your physical location make an impact but how you use search engine optimization to convey your Mississauga address makes a huge difference. However, there are many other factors to consider that are performed on page and off page, some of these include:

  • Keyword Selection

  • External links (backlinks)

  • Internal Links

  • Meta title tags

  • Meta description tags

  • Image optimization

  • Schema coding

  • SSL certificate

  • Load time

  • Social signals

  • Geographic focus

  • Citation building

  • Video Production

  • Crawlability

  • Mobile functionality

  • Webpage structure

If you are not getting these things with your current agency or by your inhouse marketers, they are skimping out on the complete way to get your Mississauga business ranking using search engine optimization.

Bopachino – Your Digital Marketing Agency

Search Engine Optimization is but one of our digital marketing services that I know will help increase sales and awareness online. The reason I started a digital marketing agency is because I want to help small mom and pop businesses grow into large empires. This is because small businesses can no longer remain small if they want to remain not only in business but to continue being competitive. With rising costs of materials, rent, property taxes, and utilities, the only way to get ahead is to grow and get larger to receive the same benefits and economies of scale that larger conglomerates receive.

What I bring to the table is experience, knowledge, and a willingness to give you my all. With my upfront and transparent tactics, I will tell you how it is, share what I know, and work to achieve the performance results that you are looking for. This is because I believe in long-term partnerships and friendships, not built on fake personalities and letting you know what you want to hear.

The nice thing you are going to realize when working with me is that what I sold you is what I will give you, without any of the he said she said debate because I am your salesman and digital campaign manager.

Looking to improve faster?

To increase how quickly your online presence grows allowing your Mississauga location to be found, SEO should be paired with search engine marketing (SEM), social media optimization (SMO), social media marketing (SMM), and email marketing. Together these create a very powerful inbound marketing campaign that my internet marketing agency can perform for your Mississauga location.