Search Engine Marketing Mississauga

The development and rapid growth of the internet has been a wonderful, chaotic, and yet magical journey. We have seen the creation of silicon valley, the dot-com bubble, and now cryptocurrency. With all of these digital movements, one of the major things to come out of it has been the ability for small businesses to compete with their larger counterparts who are slow to react but have a lot of money to put towards hiring and advertising. This is through the use of search engine marketing for your Mississauga location. This is because while search engine optimization takes time to improve your rankings in search engines, SEM, on the other hand, allows you to get instantly high rankings when properly configured. This is really important because ten percent of the clicks that happen in search engines are on the paid ads. This may seem low, but considering it has yet to fully be utilized by all your competitors gives you the opportunity to get qualified leads faster. Besides instantly high rankings, and easy sales wins, it also increases your brand awareness.

Search Engine Marketing is the paid advertising that is displayed at the top and bottom of most search engines such as Google, Bing, and Yahoo. Search Engine Marketing consists of only small enticing snippets of copywriting that are extremely powerful at driving traffic to your website and/or generating completed actions such as phone calls or app downloads. This is because the search engines take into account the relevancy of the webpage your visitors are sent to based on the ad, how long people stay on your webpage, the keywords that are being targeted, and how much money is spent on each click. The most important factor is how relevant your webpage content is to the ad that is being displayed to your target market.

As a Mississauga business using SEM you will get instantly high rankings for the keywords you are interested in winning which will lead to increased brand visibility and increased sales. When paired with Search Engine Optimization which will increase your organic ranking, you will end up with two major spots in search engines. If you have a physical location you can potentially get three. This means that your brand will take up the majority of the first page of the search engine. With this in place, and knowing that approximately 91% don’t leave the first page, the odds are strongly stacked in your favor to increase leads tremendously.

When ranking your website higher on search engines with search engine marketing, it requires a few key steps which include: optimizing your webpage, keyword research, choosing keyword bids, creating ad copy, implementing retargeting code, and to perform continual A/B testing.

The platforms that will generate the most traction for your digital marketing campaign is Google Ads and Bing Ads. This is solely because they have the most users entering queries into their search engines. Google is a giant that many who have used a computer or smartphone are aware of. Bing, on the other hand, is Microsoft’s search engine that is the default browser when not only starting your brand new computer but for your internet explorer (now Microsoft edge) program. Google significantly dominates the number of users that they receive in comparison to Bing, but Bing still is not only the second most used search engine worldwide, but it will be your secret weapon for your Search Engine Marketing campaign. This is because while it may have fewer searchers on its platform, it still serves its users relevant and useful content with the added bonus of lower click costs.

Search Engine Optimization also goes by other names such as pay per click (PPC), paid search, paid search ads, cost per impression (CPM), and cost per click (CPC). All it is are the paid ads that people click on to visit your website to find something they desire usually to make a purchase, but can also be to find information, download an app, or part takes in something whether that be in an event or clinical studies.

Search Engine Marketing is one of our digital marketing services that I believe improve brand awareness and sales instantly. It is one of the many reasons why I am offering this service at an affordable price to small businesses. This is because I understand the struggle that small businesses deal with, growing up in a small business myself. That is why my mission is to help small businesses grow into large empires so they can reap the benefits that their large competitors regularly receive such as lower production costs and highly qualified employees.

As a small business, you must realize that you can only reduce costs to a point without reducing your quality unless you can get economies of scale. Yet with rising costs, staying competitive is becoming ever more difficult. This is why it is time to promote your business to increase your income and market share.

My willingness to do my best for your company, accompanied by my knowledge and experience of digital marketing sets me apart from my competitors. I believe in having a long-term relationship and will always be transparent and open with you to work alongside you to generate the qualified leads you are looking for. In addition, I am the one not only working on your campaign but am the one meeting you in person to start a relationship and try my services.

Your inbound marketing campaign can be accelerated increasing the rate at which you Mississauga location is found by pairing Search Engine Marketing (SEM) with Social Media Marketing (SMM), Search Engine Optimization (SEO), Social Media Optimization (SMO), and Email Marketing. Together these services generate a lot of noise in the digital landscape making you noticed which my digital marketing agency can begin for your Mississauga company.